As part of the Erasmus+ Staff Mobility programme, we welcomed Dr Madalena Eça de Abreu from Ph.D. to Başkent University, hosting her at the Faculty of Communication as part of the Media Meetings. Abreu delivered her presentation titled ‘Promoting Social Marketing Campaigns’.
In her presentation, Abreu discussed social marketing strategies and highlighted examples of social marketing implemented in Portugal. Abreu's presentation concluded with her answering questions from students and faculty members.