On December 1, 2024, at the Adforce event organized by the Advertising Foundation at Başkent University's Faculty of Communication, Ümit Aydın and Cem Etyemez, Creative Group Heads at Ogilvy 4129 Agency, shared their experiences and work with students. Then, the Flormar brief was presented to the students. The students designed a campaign based on the Flormar brief and presented their ideas.
A total of 11 groups competed.
First place idea: Mert Efe Demiröz, Selenay Yılmaz, and Doğa Çavuşoğlu
Second place idea: Umut Kutluay and Hamza Yıldırım
Third place idea: Azra Aydın and Ecem Işık
The top three groups earned the opportunity to participate in ADcampus, an event organized by the Advertising Foundation that brings students together with leading figures in the industry, while the first-place group also won a Flormar gift package.