The AdForce event organized by the Advertising Foundation brought students and industry professionals together at the Faculty of Communication on May 22, 2025! At the event, Melih Ediş, Executive Creative Director at Tribal Worldwide Istanbul, and Zeynep Bortaçina Yener, Strategy Leader at Publicis Groupe Turkey and President of the Advertising Foundation, shared their experiences and insights into industry trends with our students interested in advertising. Buket Ozbay from the Pastavilla brand team gave a brief presentation about the brand and then presented a brief to the students about the brand's Mac & Cheese product.
The students were divided into groups and worked on the brief, developing creative campaign ideas. After the allotted time, the speakers took their seats on the jury and evaluated the students' campaign presentations.
Two groups were declared the winners of the day:
Nilsu Türüdü and Pelin Teke, students from the Department of Communication and Design at the Faculty of Communication, and Yağmur Sarper, a student from the Department of Public Relations and Promotion.
Mustafa Şentürk, a student from the Department of Visual Communication Design at the Faculty of Fine Arts, Design, and Architecture.
We congratulate all the winning students.