For the 18th of December 2017, the guest of the Media Meetings event organized by Başkent University Faculty of Communication was Yiğit Sönmez, a 2010 graduate of Başkent University Communication Design Department.

Yiğit Sönmez, Advertising Product Director of Doğan TV Holding, in his speech titled “Digital Broadcasting and Advertising Ecosystem” explained the innovations accompanying the transformation of technology in the broadcasting sector and the advertising strategies shaped by the digital broadcasting approach. In his speech, Sönmez stated that there are brands that trigger the system and offer services and products to the market that consumers will use at the center of the ecosystem, and underlined that with the development of the internet world, different options have begun to emerge that allow content providers to market their content. Sönmez pointed out that Digital Advertising and publishing has many media developers that are not in other advertising channels, and stated that digital advertising has become more user friendly in terms of behavioral targeting, thanks to the standards set by the leading organizations of the marketing world.