Between the 13th and the 15th of December in 2017, Başkent University academics, students and subsidiaries met with the participants at the Ankara Brand Festival, which Ankara Chamber of Commerce held for the third time this year with the theme of "New Ways, New Directions, New Methods in Creativity" by Ankara Chamber of Commerce.

In the festival attended by 200 speakers and followed by 21,400 participants, the education programs and stands prepared by Başkent University attracted great interest where faculties, Başkent University Public Relations and Promotion Office, Alaf Clothing, Kızılcahamam and Patalya Hotels, Açkar Milk World, Başkent University Tourism and Organization Travel Agency BUTO, Ekin Pre-Incubation Center, Information Innovation and Technology Transfer Office, Thermopolium Gastronomy Academy and College Ayşe Abla Schools are located.

On the opening day of the festival, in the hall of Başkent University named "Digital Innovation in Branding 2", speakers contributed to the training program with their presentations: Prof. Dr. Abdülkadir Varoğlu “Blind Spots in Innovation and Decisions”, Prof. Dr. Nermin Özgülbaş “Financial Resources of the Entrepreneur”, Prof. Dr. Ahmet Tolungüç “Creativity and Innovation”, Prof. Dr. İpek Kalemci Tüzün, “Employer Brand, Social Media and Big Data”, Assoc. Dr. Okan Yeloğlu “Is Every Innovation Very Successful?”, Assoc. Dr. Senem Gençtürk Hızal “Innovative Brands: Retelling the (Old) Story”, Asst. Prof. Dr. Lale Şıvgın Dündar “How Do You Know Your Brand (In Social Media)?” and Arzu Fırlarer “Social Innovation in Women's Entrepreneurship: The Panpek Example”.

Başkent University Rector Prof. Dr. Ali Haberal drew attention to the importance of quality and branding, he stated that every growing brand will contribute to the Turkish economy. Prof. Dr. Ali Haberal underlined that Başkent University, with all its institutions and organizations, has been a brand that has kept quality at the forefront for 25 years since the first day. On the first day of the festival, Başkent University Rector Prof. Dr. Ali Haberal also attended a part of the training in the hall. He also visited the stands and took a close interest in all brands.

Başkent University Founder and Chairman of the Executive Board Prof. Dr. Mehmet Haberal also visited Başkent University stands and other participating stands. Interested in the exhibited works, Prof. Dr. Mehmet Haberal stated that Başkent University is rapidly advancing towards becoming a world brand and underlined that all institutions and organizations that exist for a strong country should aim to become a global brand.